Chrysler Capital has become a major name in the world of automotive financing over the past decade but many car buyers still ask – who exactly is Chrysler Capital? In this in-depth guide, we’ll explore Chrysler Capital’s history, ownership, services, and role in auto financing to help you understand this prominent lender.
A Brief Background
Chrysler Capital emerged in 2013 as the dedicated financing arm for FCA US LLC (formerly Chrysler Group LLC). Its goal was to provide a smooth financing experience for customers looking to purchase or lease FCA vehicles like Chrysler, Dodge, Jeep, Ram and FIAT.
Over the years, Chrysler Capital has significantly expanded its scale and services. Today, it works with around 2,500 FCA dealers nationwide to offer consumers a full spectrum of auto financing solutions. This ranges from attractive loan and lease terms to facilitating fleet purchases and floorplan financing for dealerships.
Ownership Structure
While the Chrysler Capital name might suggest it is solely owned by FCA, its ownership situation is actually more complex. Chrysler Capital operates as a joint venture majority-owned by global financial giant Banco Santander through its Santander Consumer USA subsidiary.
Specifically, Santander Consumer USA owns 51% of Chrysler Capital, while FCA US holds the remaining 49% stake. So while FCA has close involvement, Chrysler Capital leverages the larger resources and financial expertise of its Spanish-based corporate parent.
Range of Services
Chrysler Capital aims to be a one-stop shop for FCA financing needs. For individual buyers, it offers competitive interest rates on vehicle loans and attractive lease deals to make owning an FCA vehicle more accessible.
For dealerships, Chrysler Capital provides floorplan financing to fund their vehicle inventories, commercial lending, and tools to streamline the lending process. The company has also expanded into fleet leasing and other commercial financing programs.
Connections Across the FCA Universe
Despite its partial Santander ownership, Chrysler Capital remains intricately linked with FCA’s brands. Its programs are promoted side-by-side with FCA vehicle marketing. This integrated approach allows Chrysler Capital to tap into customer loyalty and offer financing tailored to specific models.
Dealers also benefit from Chrysler Capital’s seamless process for submitting credit applications and closing loans on the spot. This helps dealers expedite sales while giving customers a simplified financing experience.
Technology & Innovation
Chrysler Capital has leaned heavily into digital capabilities and data analytics to enhance its lending activities Customers can access online portals and mobile apps to manage their accounts, apply for financing, and evaluate their options
Internally, Chrysler Capital employs sophisticated systems to assess risk, streamline underwriting, and provide dealers with rapid credit decisions. Its emphasis on technology improves convenience while allowing it to tap emerging opportunities.
The Road Ahead
While Chrysler Capital’s priorities currently center on serving FCA and its dealers, its ties to Santander could pave the way for broader lending activities. However, it remains committed to its core mission – helping everyday buyers finance FCA vehicle purchases.
With robust financial resources and a strategic focus on convenience, Chrysler Capital is poised for continued growth amid a competitive auto lending landscape. Understanding its capabilities and connections helps illuminate why Chrysler Capital plays a prominent role in empowering the FCA customer journey.
Key Takeaways: Who Is Chrysler Capital?
- Formed in 2013 as the official FCA US financing arm
- Majority owned by Banco Santander (51%), minority stake held by FCA (49%)
- Offers full range of financing from loans to leases to floorplan lending
- Closely integrated with FCA brands and dealership network
- Emphasizes digital technology to enhance customer experience
- Leverages financial backing and risk management expertise of Santander
- Plays major role in facilitating sales of FCA vehicles to retail buyers
Chrysler Capital Dealer Website
Connecting you to your deals wherever you are – desktop, mobile or tablet. Log in to the Chrysler Capital Dealer Website for real-time access to your applications, fundings, leads and more! No time to waste on the phone? Here you can also find our Rehash Tool, allowing you to quickly put together the perfect deals to match your customer’s needs.
Download documents from rate sheets, program guides, funding checklists, contact information and more useful resources available for your convenience.
In addition to contacting your Dealer Relationship Manager for support, we have quick answers to commonly asked questions like, “How fast can I expect an approval?” and “What are your credit department hours?”
Looking for creative ways to reach new customers? We can help! Work jointly with our marketing team to enroll in upcoming programs or initiate targeted campaigns through multiple channels to put your message in front of a carefully selected audience.
Chrysler Capital Auto Loan Review: Pros and Cons
FAQ
Who owns Chrysler Capital?
Is Chrysler Capital a debt collector?
What’s left unpaid is what Chrysler Capital sue you for, and then they use your local sheriff to come after your money and property. Like most debt collection attorneys, Chrysler Capital’s lawyers will drive a very hard bargain as long as they feel they have an advantage over you.
Is Chrysler Capital for bad credit?
While bad credit can affect your credit score, that doesn’t mean you can’t secure an auto loan. We work with buyers with bad credit or even no credit at all.Jun 10, 2022
What brands are Chrysler Capital?
Chrysler Capital takes pride in our innovative technology and dedication to helping more consumers purchase Chrysler, Dodge, FIAT®, Jeep®, and Ram brand vehicles.