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7 Alarming Red Flags That Scream “Bad Financial Advisor” (And How to Protect Your Money)

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When it comes to managing their money and planning their financial futures, many Americans turn to financial advisers. As of 2010, 56 percent of all American households sought advice from a financial professional.

Today, there are over 650,000 registered financial advisers in the United States helping manage more than $30 trillion of investible assets. Their jobs account for about 10 percent of employment in the finance and insurance sector.

Despite the prevalence and importance of financial advisers, they are often perceived as dishonest and consistently rank among the least trustworthy professionals. Indeed, my research shows that more than 7 percent of financial advisers were tied to some sort of misconduct between 2005 and 2015.

While it is clear that egregious fraud does occur in the financial industry (e.g., the Madoff Ponzi scheme, the LIBOR rate-fixing scandal), the extent of misconduct in the industry as a whole has not been systematically documented. Moreover, given that every industry may have some bad apples, it is important to know how the financial industry deals with misconduct.

In particular, do regulators and industry norms operate to set the right incentives by disciplining advisers who engage in misconduct? Or do such advisers survive and thrive?

In a recent paper I wrote with Mark Egan of Harvard and Gregor Matvos of the University of Texas, we attempt to provide the first large-scale study that documents the economy-wide extent of misconduct among financial advisers and financial advisory firms.

As part of our analysis, we examine the labor market consequences of misconduct and study the allocation of advisers across firms in the industry after misconduct is publicly revealed.

To study misconduct by financial advisers, we construct a panel database of all financial advisers — about 1.2 million — registered in the United States from 2005 to 2015. The Financial Industry Regulatory Authority (FINRA) requires that financial advisers formally disclose all customer disputes, disciplinary events, and financial matters. FINRA makes these records publically available on its website https://brokercheck.finra.org/.

We construct a measure of misconduct in the financial advisory industry that includes all customer, civil, regulatory, firm discipline, and criminal events resolved against the adviser. In the data, we observe the misconduct records of all advisers who have worked in the industry, including those with as little as one year of experience to over 50 years of experience.

We find that financial adviser misconduct is broader than a few heavily publicized scandals. One in 13 financial advisers have a misconduct-related disclosure on their record. Misconduct is not frivolous and results in substantial costs; the median settlement paid to consumers is $40,000 and the mean is $550,000. These settlements have cost the financial industry almost half a billion dollars per year.

The incidence of misconduct varies drastically across firms. Table 1 below displays the firms with the highest rates of misconduct. Oppenheimer, First Allied Securities, and Wells Fargo Advisors Financial Network rank at the top of the list.

Have you ever wondered if your financial advisor is actually helping you build wealth—or secretly draining your accounts with hidden fees and questionable advice? I’ve spent years researching this industry, and let me tell you, not all financial advisors are created equal

Whether you’re currently working with someone or searching for your first advisor, understanding the warning signs of a bad financial advisor could literally save you thousands of dollars and years of financial setbacks.

Why This Matters More Than You Think

I can’t tell you how many clients I’ve spoken with who had no idea they were working with a terrible advisor until it was too late Your hard-earned money deserves better than someone who puts their commission check above your retirement dreams

Let’s dive into the major red flags that should have you running for the hills—or at least questioning your current financial relationship.

The 7 Warning Signs You’ve Got a Bad Financial Advisor

1. Poor Communication Skills

A good financial advisor should be responsive, clear, and proactive in their communications. If you’re constantly chasing them down for updates or explanations, that’s a serious problem.

Red Flag Behaviors:

  • You always have to initiate contact
  • They never proactively reach out during market volatility
  • They avoid tough conversations when investments underperform
  • They use jargon to confuse rather than educate

As Miles, a financial industry expert, points out: “Advisors should be proactive. They should reach out to you just to check in and see how you’re doing.” If your advisor is mysteriously quiet when markets get rough, they’re probably hoping you won’t notice problems with your portfolio.

2. Confusing or Expensive Fee Structure

This is one of the biggest ways bad advisors take advantage of clients. Their fee structure should be transparent and reasonable—not a cryptic maze designed to extract maximum profit.

Warning Signs:

  • They can’t clearly explain how they get paid
  • Fees are vague or hidden in fine print
  • They charge well above industry averages without justification
  • Multiple layers of fees eat away at your returns

A trustworthy advisor should be completely upfront about their compensation model. According to industry standards, you shouldn’t be paying more than 0.25% for basic asset allocation and investment selection services. Anything significantly higher deserves scrutiny.

3. They’re Only a “Part-Time Fiduciary”

This is a sneaky one that many people miss. Some advisors wear two hats—sometimes they’re a fiduciary (legally required to put your interests first) and other times they’re a broker (who can sell you products that are merely “suitable”).

How to Spot This:

  • They’re “dually registered” as both broker and fiduciary
  • They switch between fee-based and commission-based compensation
  • Their recommendations often lead to product sales
  • Form ADV reveals multiple sources of compensation

Larry Miles, president and CEO of Choreo, warns: “The title ‘dually registered’ further confuses investors because you can wear both hats. So it’s always which hat are you wearing right now?” When in doubt, choose a registered investment advisor (RIA) who must always put your interests first.

4. They Push Specific Products Without Clear Explanation

If your advisor constantly steers conversations toward particular investment products or insurance policies without explaining how they fit into your overall financial strategy, be suspicious.

Questionable Behaviors:

  • Recommending the same products to all clients regardless of situation
  • Pressuring you to buy annuities, specific mutual funds, or insurance
  • Claiming exclusive access to certain investments
  • Solutions always involve products that generate commissions

A quality advisor focuses first on planning, then on finding appropriate products to execute that plan—not the other way around. They should never claim to have “exclusive” investment opportunities that only they can access.

5. They Ignore Your Unique Financial Situation

Your financial plan should be as individual as your fingerprint. Cookie-cutter approaches signal an advisor who’s more interested in efficiency than your success.

Signs You’re Getting Generic Advice:

  • They don’t ask detailed questions about your goals and risk tolerance
  • The same investment recommendations for everyone
  • No customization based on your age, income, or specific needs
  • They can’t explain how their strategy aligns with your objectives

As one expert puts it: “When an advisor’s answer to your questions always seems to circle back to ‘buy this,’ it’s a good sign that the advisor is trying to make your needs fit a product rather than finding products to fit your customized plan.”

6. They Don’t Use an Independent Custodian

This might sound technical, but it’s crucial. A legitimate advisor should use an independent third party to hold and safeguard your assets.

Why This Matters:

  • Prevents fraud and unauthorized transactions
  • Creates separation between advisor recommendations and asset control
  • Provides an additional layer of oversight
  • Helps ensure compliance with regulations

Remember the Bernie Madoff scandal? One reason he got away with his fraud for so long was that he controlled both the advice and custody of client assets. A proper separation of these functions is an important safeguard for your money.

7. They Ignore Your Spouse or Partner

Ever noticed your advisor only makes eye contact with one person in meetings? This old-school approach is both disrespectful and potentially harmful to your collective financial health.

Problem Behaviors:

  • Directing conversation to only one partner
  • Dismissing questions or input from the other person
  • Making assumptions about who handles finances
  • Failing to ensure both parties understand important decisions

Even if one partner takes the lead on financial matters, a good advisor ensures everyone is heard and understands what’s happening with their money. This equal treatment isn’t just about respect—it’s about making sure all stakeholders are properly informed.

How to Protect Yourself From Bad Financial Advisors

Now that you know what to watch out for, here are some practical steps to safeguard your financial future:

1. Do Your Due Diligence

  • Check their credentials using FINRA’s BrokerCheck tool
  • Review their Form ADV (especially Part 2) for conflicts of interest
  • Ask for a sample portfolio before committing
  • Request client references (and actually call them!)

2. Understand How They’re Compensated

  • Fee-only advisors only make money from client fees
  • Fee-based advisors can earn both fees and commissions
  • Always ask: “How do you make money when working with me?”
  • Request all fees in writing before signing anything

3. Clarify Their Fiduciary Status

  • Ask directly: “Are you a fiduciary 100% of the time?”
  • Get the answer in writing
  • Be wary of terms like “dually registered”
  • Consider working only with Registered Investment Advisors (RIAs)

4. Trust Your Gut Feeling

I can’t emphasize this enough—if something feels off about your advisor relationship, it probably is. Financial advice is built on trust, and you should never feel uncomfortable or confused when dealing with your advisor.

The Bottom Line: Your Money Deserves Better

Working with a competent, ethical financial advisor can dramatically improve your financial outcomes. But choosing the wrong one can set you back years or even derail your retirement plans completely.

Remember, you’re hiring this person to help you achieve your dreams—not to fund theirs at your expense. Be vigilant, ask tough questions, and don’t settle for anything less than complete transparency and genuine commitment to your financial success.

Have you ever dealt with a bad financial advisor? What warning signs did you notice? I’d love to hear your experiences in the comments below!


what is a bad financial advisor

Table 1: Firms with the Highest Incidence of Misconduct

Rank

Firm Name (as in Broker Check)

CRD#*

Misconduct

# Advisers

1

OPPENHEIMER & CO. INC.

249

20%

2,275

2

FIRST ALLIED SECURITIES, INC.

32444

18%

1,112

3

WELLS FARGO ADVISORS FIN. NETWORK

11025

15%

1,797

4

UBS FIN. SERVICES INC.

8174

15%

12,175

5

CETERA ADVISORS LLC

10299

14%

1,432

6

SECURITIES AMERICA, INC.

10205

14%

2,546

7

NATIONAL PLANNING CORPORATION

29604

14%

1,760

8

RAYMOND JAMES & ASSOCIATES, INC.

705

14%

5,495

9

STIFEL, NICOLAUS & COMPANY, INC.

793

13%

4,008

10

JANNEY MONTGOMERY SCOTT LLC

463

13%

1,394

11

MORGAN STANLEY

149777

13%

23,618

12

SAGEPOINT FIN., INC.

133763

12%

2,063

13

WELLS FARGO ADVISORS, LLC

19616

12%

26,308

14

FSC SECURITIES CORPORATION

7461

12%

1,373

15

PURSHE KAPLAN STERLING INVESTMENTS

35747

11%

1,224

16

ROYAL ALLIANCE ASSOCIATES, INC.

23131

11%

1,975

17

RAYMOND JAMES FIN.SERVICES, INC.

6694

11%

5,176

18

WOODBURY FIN. SERVICES, INC.

421

12%

1,377

19

AMERIPRISE FIN. SERVICES, INC.

6363

10%

13,549

20

INVEST FIN. CORPORATION

12984

10%

1,425

* Central Registration Depository Number for the securities industry and its regulators

Roughly 20 percent of the financial advisers employed by Oppenheimer have a past record of misconduct. The estimates reported in Table 1 are conservative in the sense that they include all registered advisers, not just those that deal with clients. Among only the client-facing advisers, roughly one in three advisers at Oppenheimer have a past record of misconduct. At the other extreme, USAA Financial Advisers, which services military families, ranks among the best firms in terms of misconduct. One in 36 advisers employed by USAA Financial Advisers has a past record of misconduct.

The incidence of misconduct also varies geographically. Figure 1 and Table 2 display the geographic dispersion of misconduct. While 32 percent of advisers in Madison County, N.Y., have a past record of misconduct, only 2.6 percent of advisers in Franklin, Pa., have a past record of misconduct. Misconduct is geographically concentrated. Five of the 10 highest-ranking counties are located in Florida. More generally, we find the highest rates of misconduct in areas with more elderly and less-educated populations.

When Should I Hire a Financial Advisor?

FAQ

How to tell if your financial advisor is bad?

Here are five key indicators that you may be working with the wrong financial advisor.
  1. Lack of Transparency. …
  2. Poor Communication. …
  3. No Personalization. …
  4. Inconsistent Performance. …
  5. Ignoring Your Goals.

What are the red flags for financial advisors?

Warning signs to watch for when choosing a financial advisor include a lack of credentials, unclear fees, poor personal connection and pushing products before planning.

When to dump your financial advisor?

Poor communication is a red flag in any relationship and almost always leads to more serious issues down the road. So it should come as no surprise that a popular study conducted by Spectrem Group and Vanguard found that four of the top five reasons clients leave their financial advisors are communication-related.

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