Headquartered in Bangalore, Groww is India’s fast-growing online investment platform that offers a simple and easy way to invest in stocks, direct mutual funds, IPOs, ETFs, and digital gold. Its mission is to make investing as intuitive and accessible as ecommerce.
The Ultimate Guide to Groww: India’s Homegrown Investment App
If you’ve been looking for investment options in India, you’ve probably come across Groww. But a question many potential users ask is is Groww an Indian app? The short answer is yes, Groww is 100% Indian. But there’s much more to know about this popular investment platform that has captured the attention of millions of Indians.
In this comprehensive guide, I’ll walk you through everything about Groww – from its Indian roots to its impressive features that have made it India’s #1 stock broker with over 3.7 crore users.
Groww’s Indian Origin Story
Groww is indeed an Indian app, developed and operated by Groww Invest Tech Pvt. Ltd. (formerly known as Nextbillion Technology Pvt. Ltd). The company is registered in India with CIN: U65100KA2016PTC092879 and has its headquarters in Bengaluru, Karnataka.
The company’s registered office is located at
Vaishnavi Tech Park, South Tower, 3rd floor, Sarjapur Main Road, Bellandur, Bengaluru – 560103, Karnataka
Founded by Indian entrepreneurs, Groww was built with a vision to make investing accessible to everyone in India. The app has since grown to become one of the most trusted investment platforms in the country.
What Makes Groww Stand Out as an Indian Investment App?
As an Indian app designed specifically for Indian investors, Groww offers several features tailored to the Indian market:
1. Comprehensive Investment Options for Indians
Groww provides a one-stop solution for various investment needs:
- Stocks: Invest in companies listed on NSE & BSE
- Mutual Funds: Access to direct mutual funds with zero commission
- Futures & Options (F&O): Advanced trading options
- IPOs: Apply for Initial Public Offerings
- ETFs: Exchange Traded Funds
- Commodities: Trade in Gold, Silver, Crude Oil & Natural Gas
- Bonds: Fixed income securities
- MTF: Margin Trading Facility with up to 4X leverage
- API Trading: For advanced traders
2. Made for Indian Investors
The app is specifically designed keeping Indian investors in mind:
- Interface in simple, easy-to-understand language
- Support for all major Indian payment methods
- Compliance with Indian regulatory requirements (SEBI, NSE, BSE, MCX)
- 24/7 customer support for Indian users
3. Growth and Popularity in India
Groww has achieved impressive milestones in the Indian market:
- 3.7+ Crore users trust the platform
- India’s #1 Stock Broker in terms of active customers (as per NSE data)
- 100M+ downloads on Google Play Store
- 4.8/5 rating from 1.82 million reviews
Key Features That Have Made Groww Popular Among Indians
For Stock Market Investors
- Free Demat account opening in minutes
- Zero AMC & no hidden charges
- Buy & sell stocks on NSE & BSE
- Up to 5X leverage for intraday trading
- Auto-invest in Stocks & ETF with SIP
- Advanced charts powered by TradingView
- Set alerts for price movements
- Apply for upcoming IPOs like Lenskart, Zepto, etc.
For Mutual Fund Investors
- Invest in direct mutual funds with 0% commission
- SIP calculator to estimate returns
- Track all your mutual fund investments in one place
- Import & redeem external funds easily
- Tax-saving options with ELSS funds (save up to ₹46,800)
- Switch between funds without redemption
For Advanced Traders (F&O)
- Track Indian & Global Indices (NIFTY, SENSEX, NASDAQ, etc.)
- Advanced features like Safe Exit, Option Chain, Instant Pledge
- Basket Orders for convenient options trading
- Payoff Graph to test strategies
- Fast Exit to close positions instantly
Regulatory Compliance and Security
Being an Indian app, Groww adheres to all necessary Indian regulatory requirements:
- SEBI Registration no: INZ000301838
- Member of NSE & BSE with Member Code: BSE-6699, NSE-90187
- Depository Participant of CDSL with SEBI Registration no: IN-DP-417-2019
- Mutual Fund distributor with AMFI Registration No: ARN-111686
Recent Additions: Personal Loans
Groww has expanded beyond investments to offer personal loans:
- Tenure: 3 to 60 months
- APR: 13-48%
- Partnered with registered Indian NBFCs & Banks like IDFC First Bank, Aditya Birla Finance, and more
User Experience and Reviews
The app boasts an impressive 4.8/5 rating from 1.82 million reviews on Google Play Store. Users particularly appreciate:
- The simple, clean interface that makes navigation easy
- Smooth performance across different segments
- User-friendly features for both beginners and experienced investors
However, some users have pointed out areas for improvement:
- The ability to download trade details in Excel format
- Occasional slow speeds during market hours
- Price refresh rates during high-volatility periods
Is Groww Right for You?
If you’re looking for an Indian investment app that offers:
- A comprehensive range of investment options
- User-friendly interface
- Regulatory compliance
- Zero commission on direct mutual funds
- Advanced trading features
Then Groww might be the perfect platform for your investment journey.
How to Get Started with Groww
Getting started with this Indian investment app is simple:
- Download the app from Google Play Store or Apple App Store
- Sign up using your mobile number or email
- Complete KYC by providing necessary documents
- Link your bank account
- Start investing in your preferred assets
Groww vs Other Indian Investment Apps
Let’s compare Groww with some other popular Indian investment apps:
| Feature | Groww | Zerodha | Angel One | 5Paisa |
|---|---|---|---|---|
| Demat Account | Free | Free | Free | Free |
| Annual Maintenance Charges | 0 | ₹300 | 0 | 0 |
| Mutual Fund Commission | 0% | 0% | 0% | 0% |
| Intraday Charges | 0.05% or ₹20 per order | 0.03% or ₹20 per order | ₹20 per order | 0.05% or ₹20 per order |
| User Interface | Simple & Clean | Advanced | Feature-rich | Basic |
| Mobile App Rating | 4.8/5 | 4.4/5 | 4.3/5 | 4.2/5 |
FAQ About Groww as an Indian App
Is Groww a trustworthy Indian app?
Yes, Groww is a trustworthy Indian app registered with SEBI and is a member of NSE, BSE, and MCX. It serves over 3.7 crore users and is India’s #1 stock broker in terms of active customers.
Is Groww completely Indian-owned?
Groww is an Indian company founded by Indian entrepreneurs. While it has received funding from both Indian and international investors, its operations are based in India.
How does Groww make money if they don’t charge commissions on mutual funds?
Groww makes money through brokerage charges on stock transactions, margin funding, and other value-added services. They offer direct mutual funds without commission as they believe in transparent pricing.
Is my money safe with Groww?
Yes, your investments with Groww are safe as they are regulated by SEBI. Your demat account is held with CDSL, which is also regulated. Additionally, Groww has robust security measures in place to protect user data.
Can NRIs invest using Groww?
Yes, NRIs can invest in stocks and mutual funds through Groww, but they need to complete additional documentation as per RBI guidelines.
Final Thoughts: Groww as India’s Leading Investment App
As an Indian app created for Indian investors, Groww has successfully democratized investing by making it simple, affordable, and accessible. With its user-friendly interface, comprehensive investment options, and regulatory compliance, it’s no wonder that Groww has become the go-to investment platform for millions of Indians.
Whether you’re a first-time investor or an experienced trader, this homegrown Indian app offers tools and features to help you achieve your financial goals. The platform’s growth to become India’s #1 stock broker speaks volumes about its reliability and user satisfaction.
So, if you’ve been wondering whether Groww is an Indian app – now you know it’s not just Indian, but one of India’s most successful fintech platforms helping millions of Indians grow their wealth.
Have you tried Groww yet? What has your experience been with this Indian investment app? I’d love to hear your thoughts and experiences in the comments below!
Groww makes investments simple and accessible, using Google Kubernetes Engine to ensure a reliable platform for customers, and makes data-backed decisions to grow its business with BigQuery.
- Reduces hardware costs with Preemptable Virtual Machines
- Enables a lean DevOps team with Google Cloud
- Analyzes data effectively and quickly for agile business growth
Provides users with a safe, reliable investment platform
Investing is one way to ensure financial security. However, the thought of it can be a daunting one, especially for people without any prior experience. With a mission to make investment simple for digital natives in India, Groww was launched in 2016.
“We noticed that many people were on social media, booking cabs, and ordering food online, but the same people were not investing, despite having the means to do so,” says Singh. This observation led to a lightbulb moment for the team, and they realized that in order to appeal to the millennial, mobile-savvy generation, they had to create an investment platform that was as easy to use as an ecommerce platform.
“Weve only got four or five people in DevOps, and thats only possible because Google Cloud products are already able to run on their own.”
Managing unpredictable spikes with Google Kubernetes Engine
As with any platform, there are bound to be peak and non-peak hours when it comes to traffic. For Groww, regular spikes take place in the early mornings, or in the evenings when people are more relaxed having come home from work. But the nature of the fintech industry is a volatile one. Investors are only human, and their investment decisions can be swayed quickly by the news. As such, spikes in traffic can happen at the most unpredictable times. To cope with this unpredictability, Groww uses Google Kubernetes Engine to scale up and down automatically to meet the required capacity around the clock. This also helps the company save costs, as it pays only for what is needed.
“No matter how much of an expert you are, you can never predict when traffic on the platform will be heavy,” says Singh. “Google Kubernetes Engine helps ensure that we never run out of capacity, without overspending on infrastructure cost.”
More recently, the investment company started using Preemptible Virtual Machines, which run at one third of its hardware cost. It also leverages Anthos to monitor and manage its backend infrastructure and to have better workload visibility. Singh shares, “We are very open to adopting new technologies, and our team is always eager to learn if we can do things better. We believe that technology is always evolving and its our responsibility to learn and make use of whats available out there.”
Despite having so much running in the background, Singh explains that the company keeps a very lean DevOps team. “Weve only got four or five people in DevOps, and thats only possible because Google Cloud products are already able to run on their own.”
“From a startup perspective, BigQuery is really helpful because often setting up your data lake can be very costly and a distraction when the team is also busy focusing on setting up an infrastructure.”