Have you ever wondered if you can invest in the e-commerce giant that delivers packages to your doorstep? The short answer is yes, you absolutely can invest in Amazon! In fact, investing in Amazon (AMZN) stock might be easier than you think I’m gonna show you everything you need to know about buying Amazon shares, whether it makes sense for your portfolio, and different ways to get started even if you don’t have thousands of dollars
Why Amazon Might Be Worth Your Investment Dollars
Before jumping into the “how,” let’s talk about why Amazon might deserve a spot in your investment portfolio:
- Amazon generated a massive $691.33 billion in revenue (TTM) according to the latest data
- It’s the world’s second-largest retailer behind Walmart
- The company dominates in e-commerce AND cloud computing (through AWS)
- Amazon continues showing strong growth even as a mature company
Amazon’s impressive market cap of $2.66 trillion places it among the largest companies in the world. With its fingers in everything from online retail to cloud services, streaming entertainment, and even healthcare, Amazon continues expanding its reach across industries.
How Much Does It Cost to Buy Amazon Stock?
Amazon completed a 20-for-1 stock split in 2022, which was a game-changer for small investors. Before the split, shares traded around $2,300 each! After the split, the price dropped to about $115 per share, making it much more accessible.
As of November 2025, Amazon stock trades at approximately $248.40 per share. This means if you want to buy a single complete share, you’ll need around $248.40 plus any trading fees your broker might charge (though many brokers now offer commission-free trading).
3 Ways You Can Invest in Amazon Today
1) Buy Amazon Shares Directly
The most straightforward approach is purchasing Amazon shares through a brokerage account Here’s how
- Open a brokerage account (if you don’t already have one)
- Deposit funds into your account
- Search for Amazon’s ticker symbol: AMZN
- Choose how many shares or how much money you want to invest
- Select your order type (market order or limit order)
- Review and submit your purchase
Most major brokerages like Fidelity, Charles Schwab, Robinhood, and Public.com allow you to buy Amazon stock commission-free
2) Invest in Fractional Shares (Perfect for Small Budgets!)
Don’t have $248.40 for a full share? No problem! Many brokers now offer fractional shares, letting you invest as little as $1 in Amazon.
This is perfect if:
- You’re just starting out with limited funds
- You want to dollar-cost average into Amazon with regular small purchases
- You want precise control over how much money goes into Amazon
With fractional shares, you can literally start investing in Amazon with your coffee money!
3) Buy ETFs That Hold Amazon Stock
If buying individual stocks feels intimidating, exchange-traded funds (ETFs) offer a more passive approach to owning Amazon. These funds own baskets of stocks, including Amazon, giving you instant diversification.
According to recent data, 610 ETFs held 1.3 billion shares of Amazon in late 2025. Some popular options include:
- Vanguard Total Stock Market ETF (VTI) – Holds 302 million Amazon shares (3.3% portfolio weight)
- Consumer Discretionary Select Sector SPDR Fund (XLY) – Has over 21% portfolio weight in Amazon
ETFs trade just like stocks but give you exposure to multiple companies in one purchase.
Is Amazon Stock a Good Investment in 2025?
Amazon stock has been a stellar performer historically, but past performance doesn’t guarantee future results. Let’s look at some current metrics:
- P/E Ratio: 35.09x – Higher than the market average but not unusual for tech growth stocks
- 52-Week Range: $161.38 – $258.60 – Currently trading closer to its high
- Analyst Ratings: 50% Strong Buy, 50% Buy, 0% Hold/Sell/Strong Sell – Analysts are bullish
The company continues to expand into new areas while strengthening its core businesses. AWS (Amazon Web Services) remains a profit powerhouse, and the company keeps investing in growth initiatives.
Recent News Affecting Amazon Stock
Some recent news that might impact Amazon’s stock performance:
- Potential trillion-dollar holiday shopping season in 2025
- Ongoing cloud competition with Microsoft Azure and Google Cloud
- Expansion of healthcare services
- AI integration across its product lines
How Much Should You Invest in Amazon?
This is where I gotta be careful not to give specific financial advice (I’m not a financial advisor!), but here are some general principles:
- Follow the 10% rule – A good starting point is investing no more than 10% of your portfolio in any single stock
- Consider your timeframe – Amazon might be better suited for long-term investors willing to hold for 5+ years
- Start small if uncertain – You can always add more shares over time
Matthew DiLallo from The Motley Fool suggests: “With its share price around $220, you probably should have around $2,200 total available to invest before buying Amazon stock. If not, you should allocate less than 10% of what you have available to invest in buying fractional shares.”
Step-by-Step Guide to Buying Your First Amazon Shares
Ok, let’s get practical! Here’s exactly how to buy your first Amazon shares:
Step 1: Choose a Broker
Pick a reputable online broker. Some popular options include:
- Public.com (great for beginners)
- Robinhood (simple interface)
- Fidelity or Charles Schwab (more comprehensive tools)
Step 2: Create and Fund Your Account
- Complete the broker’s application process
- Verify your identity (required by law)
- Link your bank account
- Transfer money to your brokerage account
Step 3: Find Amazon Stock
- Enter “AMZN” or “Amazon” in your broker’s search box
- Review basic info like current price, recent performance
- Check analyst ratings (currently heavily favored toward “Buy”)
Step 4: Place Your Order
- Decide between market order (executes immediately at current price) or limit order (executes only at your specified price or better)
- Enter the number of shares or dollar amount
- Review and submit!
Step 5: Monitor Your Investment
- Don’t obsess over daily price movements
- Consider setting up alerts for major price changes or news
- Review quarterly earnings reports to stay informed
Common Questions About Investing in Amazon
Does Amazon Pay Dividends?
No, Amazon does not currently pay dividends to shareholders. Like many growth-focused tech companies, Amazon reinvests its profits back into the business rather than distributing them to shareholders.
When is Amazon’s Next Earnings Report?
According to Public.com data, Amazon is expected to release its next earnings report on February 5, 2026, with an estimated earnings per share (EPS) of $1.95.
What is Amazon’s Price Target?
The target price for Amazon stock is $281.89, based on the average of analyst projections. This represents potential upside from the current price of $248.40.
Can I Invest in Amazon Through My Retirement Account?
Absolutely! You can buy Amazon shares through most retirement accounts like IRAs, Roth IRAs, and many 401(k) plans that offer brokerage windows.
Pros and Cons of Investing in Amazon
Pros:
- Strong market position in multiple industries
- Consistent growth in revenue and market share
- Innovative company with history of entering new markets successfully
- Professional analyst sentiment is overwhelmingly positive
Cons:
- Higher valuation metrics compared to some traditional retailers
- No dividend payments for income-focused investors
- Potential regulatory scrutiny as the company grows larger
- Competition intensifying in cloud services and e-commerce
My Personal Take on Amazon Stock
I’ve been watching Amazon for years, and while I’m not a financial advisor, I think the company remains one of the most innovative forces in retail and technology. Their willingness to experiment, even fail occasionally, and continuously expand their ecosystem makes them a fascinating investment opportunity.
What I like most about Amazon in 2025 is how they’ve managed to maintain growth even at their massive size. Not many trillion-dollar companies can continue growing revenue at the pace Amazon has.
That said, no investment is without risk, and Amazon’s relatively high P/E ratio means investors are paying a premium for expected future growth. You should definitely do your own research and consider your personal financial situation before investing.
The Bottom Line: Yes, You Can Invest in Amazon!
Amazon stock is absolutely available for regular investors like you and me. Whether you choose to buy whole shares, fractional shares, or invest through ETFs, there are multiple pathways to becoming an Amazon investor.
With its strong market position, continued innovation, and expansion into new business areas, Amazon remains a stock that many investors want in their portfolios. The company’s 20-for-1 stock split in 2022 made shares much more accessible to everyday investors, and fractional share options have further democratized ownership.
Remember to invest wisely, do your homework, and only invest money you can afford to have tied up in the market for the long term. Amazon has rewarded patient investors historically, but all stocks come with risk.
Have you already invested in Amazon or are you considering it? What other stocks are on your watchlist? I’d love to hear your thoughts!
Key Data PointsMarket Cap$2613BDay’s Range$ 238.49 – $ 244.9052wk Range$ 1638 – $ 258.60Volume7MAvg Vol46MGross Margin50.05 %Dividend YieldN/A
Youre probably contributing a fair share to Amazons growing revenue as a consumer, which might have you thinking about investing in the company. Heres a step-by-step guide on investing in Amazon stock, including how much it costs to buy shares of the top e-commerce company.
How to buy Amazon stock
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stocks trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price youre willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.