Yes, You Can Invest in Amazon for Just $1: A Complete Guide for Beginners

Can I Really Buy Amazon Stock with Just One Dollar?

Absolutely! Gone are the days when you needed thousands of dollars to invest in big companies like Amazon. Thanks to fractional shares and modern brokerages, you can now own a piece of Amazon with as little as $1. This is exciting news for beginners who want to start small but dream big

I remember when I first wanted to invest in Amazon years ago, the price per share was intimidating. Now, the investment landscape has completely changed making it accessible for everyone.

How Amazon Stock Has Changed Over Time

Amazon’s stock has been on quite a journey After completing a 20-for-1 stock split in 2022, the share price dropped from around $2,300 to a more accessible $115 Today in late 2025, Amazon stock trades at about $248 per share – still a significant amount if you wanted to buy full shares.

Amazon has maintained its impressive growth, with 2024 revenue reaching a massive $638 billion. As the world’s second-largest retailer (behind Walmart), Amazon continues to expand its e-commerce empire while dominating in cloud computing through AWS.

Three Easy Ways to Invest $1 in Amazon

1. Fractional Shares: The Direct Approach

Many modern brokerages now offer fractional shares, allowing you to buy a portion of an Amazon share with just $1. Here’s how to do it:

• Open a brokerage account that offers fractional shares
• Search for Amazon using the ticker AMZN
• Enter the dollar amount you want to invest (as little as $1)
• Submit your order

Pro tip: Even with just $1, you’ll benefit proportionally from any growth or dividends (though Amazon doesn’t currently pay dividends).

2. ETFs: The Diversified Option

If you’d rather not put all your eggs in one basket, consider Exchange-Traded Funds (ETFs) that include Amazon:

• Vanguard Total Stock Market ETF (VTI) holds 302 million Amazon shares (3.3% of portfolio)
• Consumer Discretionary Select Sector SPDR Fund (XLY) has over 21% allocation to Amazon

With some platforms, you can invest just $1 in these ETFs too, giving you exposure to Amazon along with other companies.

3. Regular Investment Plans

Some brokerages let you set up recurring investments. Consider investing:

• $1 daily = $365/year
• $5 weekly = $260/year
• $10 monthly = $120/year

This approach, called dollar-cost averaging, helps reduce risk from market fluctuations.

Should You Invest $1 in Amazon Stock?

While you certainly CAN invest just $1 in Amazon, should you? Let’s look at some pros and cons:

Pros of Starting with $1

• Low barrier to entry: Start your investment journey without financial stress
• Learn by doing: Experience real stock ownership with minimal risk
• Building habits: Establish regular investment practices
• Psychological win: Overcome the hardest part – getting started

Cons of $1 Investments

• Limited impact: Even with amazing returns, $1 won’t grow substantially
• Potential fees: Some platforms may charge fees that erode small investments
• Diversification challenges: It’s hard to build a balanced portfolio with very small amounts

Basic Guidelines for Amazon Investment

The article from Motley Fool suggests having around $2,200 total to invest before buying Amazon stock. If you have less, they recommend allocating no more than 10% of your available investment funds to Amazon.

But I believe there’s value in starting small if that’s what gets you in the game. I’ve seen many friends put off investing entirely because they felt they needed large sums to start.

How Much Would $1 in Amazon Be Worth Over Time?

Let’s imagine you invested $1 in Amazon 10 years ago. While the exact return would depend on the specific timing, Amazon has delivered impressive long-term returns to investors.

Consider this example: If Amazon stock continues to grow at a hypothetical rate of 15% annually:

While $1 won’t make you rich, it demonstrates the power of compound growth over time.

Steps to Buy Amazon Stock (For Any Amount)

1. Open a brokerage account: Choose a platform that offers fractional shares
2. Search for the stock: Enter “AMZN” or “Amazon” in the search bar
3. Decide how much to invest: Enter $1 or whatever amount you choose
4. Select order type: Usually a market order for small investments
5. Submit your order: Confirm and complete your purchase
6. Review your purchase: Check your portfolio to see your new investment

Best Brokerages for $1 Amazon Investments

Not all brokerages offer fractional shares with minimums as low as $1. Here are some popular options:

• Robinhood: Offers $1 minimum fractional shares
• Cash App: Allows investments starting at $1
• Public: Supports $1 minimum investments
• SoFi: Provides fractional shares with $5 minimum
• Fidelity: Offers fractional shares with $1 minimum

Each platform has different features, so consider things like ease of use, educational resources, and additional fees.

Growing Your Amazon Investment Over Time

Starting with $1 is great, but growing your investment over time is even better:

1. Set up automatic investments: Add a small amount weekly or monthly
2. Reinvest any profits: If Amazon ever offers dividends, reinvest them
3. Add extra when possible: Consider adding to your position when you have extra cash
4. Maintain a long-term perspective: Amazon’s greatest returns have come to patient investors

Other Ways to Invest in Amazon Besides Stock

Direct stock ownership isn’t the only way to invest in Amazon:

• ETFs with Amazon holdings: As mentioned earlier, many ETFs hold significant Amazon positions
• Mutual funds: Many mutual funds include Amazon in their holdings
• Index funds: S&P 500 index funds include Amazon as a major component

Common Questions About Small Amazon Investments

Won’t fees eat up my small investment?

Many modern brokerages offer commission-free trading and no account minimums, making $1 investments viable. However, always check the fee structure.

Is it worth investing just $1?

The financial impact will be small, but the educational value and habit-forming aspect can be huge. It’s better to start with $1 than not start at all.

How do I track such a small investment?

Most brokerage apps show your position value and percentage gain/loss regardless of size.

Can I add more money later?

Absolutely! You can add to your position anytime, building your Amazon holdings gradually.

Final Thoughts: Don’t Let Small Beginnings Stop You

I’ve seen too many people never start investing because they’re waiting until they have “enough” money. The truth is, there’s tremendous value in getting started, even with just $1.

While investing a single dollar in Amazon won’t make you rich, it does something perhaps even more valuable – it breaks the barrier between being a non-investor and an investor. That psychological shift is priceless.

The most important investment principle isn’t how much you start with – it’s that you start at all. Amazon has shown remarkable growth over its history, and fractional shares now make it possible for anyone to own a tiny piece of this e-commerce giant.

So yes, you can absolutely invest in Amazon for just $1. The better question might be: why haven’t you started yet?